Facebook Marketing For Ecommerce Companies

I have done quite a bit of consulting for companies in the Ecommerce space and specifically related to Facebook. While many of my clients have been interested in the opportunity and “feel like they should” be doing something on Facebook, they have been unsure of the way forward.

In light of that, I put together an 11 part free email course specifically on the strategies, tactics & mindsets Ecommerce companies need to maximize Facebook.

This is the type of course that would be ideal for a company just launching out with Facebook and for a company that would consider themselves already successful at social media.

The topics cover:

  1. Understanding the ROI of involvement on Facebook (ROI for Sales, Branding & For Hedging Risk & Diversifying Traffic Streams)
  2. Why People Are on Facebook & How You Can Benefit (Most companies get this all wrong)
  3. Specifics On What People Want From Your Fan Page & What They Are Willing To Give In Return
  4. The Clear Goals of An Ecommerce Company on Facebook (Its not what you think)
  5. Catalytic Branding on Facebook (What Apple Does That You Don’t)
  6. Ad Strategy For Maximum Effectiveness
  7. How To Create FB Engagement
  8. Learning From Mentors: Case Studies & Brands To Emulate
  9. How to Leverage FB for Mainstream Media Coverage

The course is free.

You will get one in depth tactical guide each week for the next 11 weeks with action steps that if implemented will give you both money in your bank account and a leg up on your competitors.

You can sign up below:

Is Business.com Worth It?

Is getting listed in Business.com worth it?

Well, the truth of the matter is that it depends. How much is a particular ranking worth to your business? Are you in a competitive field? Do you have more time than money or money than time? As with most things, there are just a ton of variables.

If rankings matter to you, and if your niche is somewhat competitive, IMO, Business.com can be a great directory to be listed in for most websites. Why?

Well, when the guys at SEOmoz put out their 2009 Search Engine Ranking Factors they listed the 5 most important factors in Search Engine Rankings in 2009 as:

  1. Keyword Focused Anchor Text from External Links
  2. External Link Popularity (How many total external links point to your site)
  3. Diversity of Link Sources (How many unique domains link to your site)
  4. Keyword Use Anywhere in the Page Title
  5. Trustworthiness of the Domain

So let’s see how a listing in Business.com matches up to those factors

Keyword Focused Anchor Text from External Links

Business.com realizes that often times a website name has very little to do with the content of a website and as a web searcher, you need descriptive words to know if you want to visit a site. Thus they ask you in their TOS to please make the anchor text of your link descriptive.

External Link Popularity (How many total external links point to your site)

In the effort to gain more links to your site, Business.com is a great source as it is a fairly easy link to get if you have a decent website and are willing to let your website be editorially reviewed.

Diversity of Link Sources (How many unique domains link to your site)

Business.com is an easy way to diversify the backlinks that your site has.

Keyword Use Anywhere in the Page Title

Getting in the right directory category allows the link to your site to fall on a topically relevant page- meaning relevant links are good links!

Trustworthiness of the Domain

Using SEOmoz’s Linkscape tool, Business.com shows a domain trust of about 6.6 out of 10. To put that in perspective, USAToday has a domain trust of around 7.5 and the Dallas Morning News does as well. So in terms of the trust level of the domain, it is on par with those two news sources. Not bad for a one off price of about $299 forever!

Matt Cutts on the Value of Directories For Search Rankings

Matt Cutts, the Google czar of search quality, talked about what makes a directory a valuable link in this video

http://www.youtube.com/v/1Pu1YWcIh04

To summarize he notes:

  • End User Value: is it  a list of links or is it valuable to users? FWIW, I know lots of people get solid business leads from Business.com, so it is a valuable service.
  • Price Point on Getting In: The higher the better… At $299 its a pretty high price point.
  • Editorial Value: Do some sites get rejected, and the answer is yes on that front.

So in the end, my vote is a big Yes if search engine rankings are valuable to your business plan.

Is BOTW Worth It?

Is getting listed in BOTW.org worth it? First as I pointed out in the post about Business.com, lets look at what Matt Cutts says regarding paid directory submissions. To summarize he notes: Does it have End User Value: is it  a list of links or is it valuable to users? BOTW is fairly stringent about the [...]

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17 Motivations for Linking

Why do some websites link to other websites? As people are predominately self-interested, what would make someone take the time to link and acknowledge someone else? Understanding these motivations can help link builders develop high quality, naturally given links which can both help rankings, drive interested traffic, establish authority and create business. Old School Reasons [...]

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Interview with Debra Mastaler – Link Building Expert

Debra Mastaler of Alliance Link, a link building expert was kind enough to be our interviewee today. Personally, I think Debra brings an air of class, dignity and professionalism to her trade that is worthy to be commended. She also gets results- thus I wanted to pick her brain. So without further ado, How did [...]

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Interview with Eric Covino – Local Marketing Expert

I am still on the interview kick, so today I have a local marketing expert, Eric Covino to answer some questions about local business marketing. Eric, you recently wrote about how Search for Local Businesses is going to be large in 2010. How would a small business know if SEO/PPC/Social Media Marketing would be successful [...]

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Interview with Wiep Knol

I recently did an interview with Wiep Knol Linkbuilding.nl, here is the scoop. When Wiep talks it’s time to take notes: How did you get started in link building? Well, that was by coincidence, actually. During my Marketing Management study, I got into online marketing during an internship. I ended up at a company that was ‘managing’ somewhere between two and [...]

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Interview with Chris Angus

For part II in my series of interviews, I chose Chris Angus, was just voted the second most influential internet marketer in the UK, 24th in the world.  Chris specializes in link building and viral marketing in hyper-competitive niches like finance, travel and gambling. How did you get started in SEO and Viral Marketing? It [...]

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Interview with Aaron Wall

I recently interviewed Aaron Wall, of SEO Book and PPC Blog about his perspective on SEO, link building and marketing in general. Aaron, you have helped literally thousands of people market their own sites through seo and internet marketing. What advice would you give to the novice website owner or business owner who was desiring [...]

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Oak Mortgage Group

Excellent Mortgage needed a temporary solution while addressing a longer term web development project for their site. To do that we customized a WordPress Template with our own custom artwork. We are currently working on the full scale redesign.

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